Stock Market Challenge is an initiative bought to schools across Scotland to give students a taste of what it would be like to work as a trader on the financial markets. Students can buy and sell shares and currency just like professional traders do. BNP Paribas Securities Services and Skills Development Scotland needed an identity for Stock Market Challenge and also a booklet that could be given out at the schools to introduce the concept of the game. The logo is based on the shield of a traditional school badge and the blue line conveys an upward plot of a stocks and shares graph. The booklet was delivered to schools across Scotland and was a huge success.