BNP Paribas Securities Services and BNP Paribas Investment Partners came to studio401 and asked us to design their stand graphics for the recent NAPF Annual Conference and Exhibition 2014. Pat Cash was a special guest on the stand and delegates were able to stop on the stand and play a built-in interactive tennis game with the man himself! The three day show proved to be a huge success attracting some of the most important pension decision makers in the country.
In this post we thought we would share with you parts of the design process for one of the spreads in the most recent edition of BNP Paribas Securities Services OneUK online magazine. We will focus on one of our regular features in the magazine ‘Team talk’. Starting with concept sketches, we give you a snap shot of the various stages that went into creating the final layout.
This year we decided to use origami as the theme for our 2013 Christmas card. The cards were sent out with Pantone coloured origami paper together with instruction sheets for making 4 Christmas themed objects. The card design was a play on the instruction sheets, encouraging the recipient to read the Christmas message from step 1 to step 4. The origami theme conveyed the idea of turning a blank canvas into something simple but beautiful. The cards were printed white ink on Colorplan fuschia stock. The kraft capacity envelopes were individually rubber stamped with the project strapline ‘bringing great ideas to life’. Roll on next Christmas!
Frog Capital, one of Europe’s most individual and forward thinking investors, approached Studio401 after a receiving a recommendation from one of our clients. They required a speedy turnaround from concept to delivery on two annual reports. Working closely with the team at Frog, we gave special consideration to the tactile nature of this project. The cover is printed digitally in white ink with a spot varnish directly onto 270gsm Colorplan Ebony. The opening leaf is printed on a transparent Cromatico 110gsm. The text pages are printed on 160gsm Mohawk Premium and the sections are divided by a mixture of 140gsm Sirio Lime and 135gsm Colorplan Ebony. Frog were delighted with the results. ‘Touch’ is especially important in print and our emotional response to a tactile printed product can help to sell, strengthen brands and communicate effectively.
Studio401 recently launched the London Olympic edition of the popular online magazine for the staff of BNP Paribas Securities Services. This edition features a custom made retro hurdles game so staff can compete with each other and climb the BNP Paribas leaderboard. Fastest time so far 12.55 seconds! Digital magazines are a great way to engage with your target audience. If you’d like to know more give us a call we’d love to hear from you.
The font Strangelove Next is inspired by Stanley Kubrick’s movie “Dr. Strangelove”. The original titles were designed by Pablo Ferro, who is one of the most acclaimed film title designers, especially famous for his hand-drawn lettering. Studio401 were asked to create a new look for BNP Paribas digital staff magazine oneUK. The new design features this font throughout.
Studio401 have recently finished designing ‘ONE UK’ a new digital online magazine for the leading French bank BNP Paribas. As well as designing the layout of the magazine we were asked to create a bespoke user interface with a view to making the navigation of the magazine and all back issues as user friendly as possible. All pages are media rich, fully interactive and feature custom animation. BNP Paribas are delighted with the results and we look forward to working on future issues. Bespoke online magazines are an engaging and innovative way to deliver your messages to your target audience. If you would like to find out more please contact us.
Studio401 were asked to design the launch issue of ‘spotlight’ a magazine for BNP Paribas Securities Services that focuses on culture and engagement in the work environment. The turnaround time on this project was tight to say the least. BNP Paribas were delighted with the results and so were we. We look forward to working with BNP Paribas on the next issue.