Studio401 were recently asked to redesign the brand identity and website for leading London-based financial planners John Lamb. This sizeable brand project will include all offline collateral, stationery and signage. To start the project, we facilitated a thorough brand workshop with the clients to get to grips with their needs and establish an understanding of their market positioning and USP. The resultant brand identity mixes elements of identity, heritage and hallmarks with a rich purple and cool grey colour palette. It represents the 50 year history and experience of John Lamb and the people-focussed nature of it’s up-to-the-minute advice. The new identity is now being applied to all internal and external materials in advance of the new website, due to roll–out in April.
Stock Market Challenge is an initiative bought to schools across Scotland to give students a taste of what it would be like to work as a trader on the financial markets. Students can buy and sell shares and currency just like professional traders do. BNP Paribas Securities Services and Skills Development Scotland needed an identity for Stock Market Challenge and also a booklet that could be given out at the schools to introduce the concept of the game. The logo is based on the shield of a traditional school badge and the blue line conveys an upward plot of a stocks and shares graph. The booklet was delivered to schools across Scotland and was a huge success.